In belief that RTD iced tea category could use the kind of flavor shakeup that's been seen in energy and soda, Ryl Tea is going deep on licensing partnership for Hershey's Jolly Rancher candy brand, signing multiyear deal for flavors that are entering permanent lineup in pair of extensions, with...
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Taking Flavor Experimentation Further, Ryl Tea Signs Multiyear License for Hershey's Jolly Rancher Brand; 2 Permanent SKUs Hit Soon Followed by Pair of Retailer Exclusives
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 37
- Issue Date: 02/23/2026
Newsletter
Beverage Business INSIGHTS