Kim Kardashian has brought her considerable social media clout to Update energy drink, belatedly joining 3-yr-old brand as a "cofounder" on undisclosed terms, Forbes reported today. Backed in part by fortune behind Hess Oil, Update takes unusual tack of employing paraxanthine, a compound the human body forms...
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Kardashian Adds Shot of Virality to Update Energy Brand Just as It Enters Walmart Chain
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 38
- Issue Date: 02/24/2026
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Beverage Business INSIGHTS