AB Expands & Extends MLB Sponsorship

AB will remain Major League Baseball's Official American beer sponsor thru 2032, extending the long-running partnership that began 45 yrs ago. New agreement also adds non-exclusive advertising rights to Cutwater and NÜTRL Vodka Seltzer, co announced this morn. (Recall, STZ's Corona remains official "cerveza" of MLB too.)

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Publishing Info

  • Year: 2026
  • Volume: 28
  • Issue #: 51
  • Issue Date: 03/04/2026