Two decades in, Harmless Harvest refrigerated coconut water leader is ready to make a move into shelf-stable space. At Expo West it unveiled uncut entry that seeks to carve out elevated tier within shelf-stable segment, with 12-oz bottle priced at $2.49 vs $3.49-3.99 for same-size refrigerated entry. It's also going...
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EXPO WEST: Harmless Harvest Edges into First Shelf-Stable Entry
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 45
- Issue Date: 03/06/2026
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Beverage Business INSIGHTS