Truly Hard Seltzer is tapping long-time brand partner, Love Island's JaNa Craig, to help form new sweepstakes for "one lucky friend group" to "star in their very own reality TV miniseries," Boston Beer announced. Truly will host an "open casting call" dubbed "Truly Unscripted: Spring Break," where the winning...
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Truly Contest for Friend Group to Star in Their Own Reality TV Experience This Spring Break; Truly Still Down Double Digits
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 61
- Issue Date: 03/18/2026
Newsletter
INSIGHTS Express