MC Makes Its RTD Move, Buying Atomic Brands (Monaco)

Molson Coors officially made its move in spirits & wine RTDs, acquiring Atomic Brands, Inc, maker of Monaco spirits and wine RTD cocktails, co announced this morn. This has been a rumored fit for many mos as ceo Rahul Goyal publicly stated MC's need to fill the spirit...
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Publishing Info

  • Year: 2026
  • Volume: 28
  • Issue #: 66
  • Issue Date: 03/23/2026