In move to broaden brand's aperture, Bucked Up energy brand in coming weeks is launching lower-caffeine, more gender-neutral extension called Bucked Up Refreshers. New line offers dramatic contrast to core line, swapping 100 mg caffeine in 12-oz sleek can for core line's 300 mg in 16-oz can, albeit at same...
Read more...
EXTENSIONS: Bucked Up's Refreshers Line Offers Lower-Caffeine, More Gender-Neutral Path into Energizer
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 57
- Issue Date: 03/24/2026
Newsletter
Beverage Business INSIGHTS