Boston-based entrepreneur has gone live with Lucille line of protein- and fiber-rich shakes that offers older Americans a cleaner, more nutrient-dense alternative to Ensure and Boost, backed by array of familiar names including Good Culture founder and Honest Tea vet Jesse Merrill. Founder/CEO Jess Haghani devised line with help from...
Read more...
NEW PRODUCTS: Targeting Aging Boomers, Lucille Shakes Offer Cleaner, Lower-Sugar Alternative to Ensure & Boost; Backed by Good Culture's Merrill
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 58
- Issue Date: 03/25/2026
Newsletter
Beverage Business INSIGHTS