Entrepreneur Ben Weiss, who had breakout exit with Bai but ultimately lost traction with his next venture, Crook & Marker alc brand, is back. His new vehicle, launching Apr 1: an organically certified, zero-sugar alcoholic brand called Crooked Pop that he says harnesses proprietary fermentation process derived from ancient grains....
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Bai's Ben Weiss' Is Back, This Time with Organic, Zero-Sugar Hard Soda Called Crooked Pop; Claims Proprietary Fermentation Process
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 69
- Issue Date: 03/25/2026
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INSIGHTS Express