A coupla years ago Kitu Life Super Coffee made calculated decision to switch from stevia to sucralose as sweetener in effort to reduce consumers' taste barriers, even tho it knew move would spell exit from key natural-channel retail partners like Whole Foods and Sprouts. Given brand's strategic alignment with Anheuser-Busch...
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BIG GEYSER SHOWCASE: With Planned Pivot of Canned Espresso Line, Super Coffee Plots Return to Natural Channel; Espresso + Protein Back to Stevia Sweetener but with 20 G Protein
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 59
- Issue Date: 03/26/2026
Newsletter
Beverage Business INSIGHTS