Primo Brands has signed up Hall of Famer Ken Griffey Jr to create "baseball's first-ever CEO of H20" for new national marketing campaign, co shared. Campaign comes just ahead of opening day, which marks 3d straight yr Primo Brands' water brands are the official water of Major League Baseball. A...
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Primo Brands Taps Ken Griffey Jr as 'CEO of H20' for New Campaign
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 59
- Issue Date: 03/26/2026
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Beverage Business INSIGHTS