Following speculation about deal talks yesterday, both Pernod Ricard and Brown-Forman confirmed they are "in discussions" for "a potential business combination" via separate press releases. Both cos clearly coordinated announcements, using nearly identical language to signal that "this partnership would be akin to a merger of equals, drawing from...
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Pernod & Brown-Forman Confirm Talks for a Potential "Merger of Equals"; No Guarantees
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 71
- Issue Date: 03/27/2026
Newsletter
INSIGHTS Express