Pacifico's "Choose Yellow" Campaign Launches Today

As part of Pacifico's new "Thirst for Living" campaign that co highlighted at its Gold Network Summit in early Mar (see Mar 4 issue), its "Choose Yellow, Choose Pacifico" ads go live today, co shared. Campaign is meant to transform "the Pacifico brand's unmistakable yellow cans, bottles and tap...
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Publishing Info

  • Year: 2026
  • Volume: 28
  • Issue #: 74
  • Issue Date: 04/01/2026