Coca-Cola has undertaken an unusual campaign dubbed "And a Coke" that features 13 rival quick-serve restaurant brands in an effort to raise all boats by incenting visitors to order more bevs. Of course, KO hopes to do well by doing good, highlighting research it says shows that over 90% of...
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MARKETING: Coca-Cola Restaurant Campaign Is Multicourse Order of Rival Chains
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 64
- Issue Date: 04/02/2026
Newsletter
Beverage Business INSIGHTS