Superpremiums are now the 4th-biggest beer segment by scan $$, surging past FMBs in yr-to-date Circana multi-outlet + convenience data. As sales move further ahead of both FMBs and craft (which it passed last year), superpremiums are advancing closer toward subpremiums as the 3rd-largest $$ segment in all of beer,...
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After Passing Craft $$ in '25 Scans, Superpremiums Now Ahead of FMBs & Gaining Ground on Subpremium
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 78
- Issue Date: 04/07/2026
Newsletter
INSIGHTS Express