LA's Urban South has rebranded its Stratus 5mg hemp-based THC bevs as spritzes, saying that the THC seltzer category had become too crowded. Featuring new packaging that "embraces a brighter, more refined aesthetic," co is seeking to "differentiate Stratus by repositioning it as a spritz," it announced in press release....
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Urban South Rebrands Stratus Cannabev as Spritz, Not a Seltzer
Publishing Info
- Year: 2026
- Volume: 17
- Issue #: 35
- Issue Date: 04/13/2026
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