Ghost Energy faced a bit of a dilemma when its move into orbit of Keurig Dr Pepper cost it its valuable licensing tie to Mondelez, which withdrew its backing for popular energy entries that went out under its Sour Patch Kids and Swedish Fish brands (BBI, Apr...
Read more...
TIES: Rebuilding Licensed Portfolio, Ghost Energy Allies for First Time with New Parent KDP via 7 Up CSD Trademark
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 72
- Issue Date: 04/14/2026
Newsletter
Beverage Business INSIGHTS