MC Extending Billion-Dollar Intl Brand Madri into Low-ABV Fruit Beers with Madri Excepcional Limon

As Madri Excepcional continues to fuel growth for MC in the UK and beyond, co will extend the brand into the low-ABV fruit beer category with Madri Excepcional Limon, it announced this wk. The brand combines Madri with "natural lemon flavoring," available in 4pks of 440ml cans at just...
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Publishing Info

  • Year: 2026
  • Volume: 28
  • Issue #: 84
  • Issue Date: 04/15/2026