Just before Pernod Ricard's fiscal Q3 report, Louisville, KY rival Sazerac reportedly made an aggressive $15-bil bid to acquire Brown-Forman outright, according to Wall St Journal, amounting to a $32-per-share offer that goes above B-F's current $13.5+ bil mkt cap. B-F shares have kept ticking up amid deal talks...
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Sazerac Made ~$15-Bil Bid for Brown-Forman, Reports WSJ; Pernod Sez "Discussions are Ongoing"; Pernod More Likely, Analysts Say
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 85
- Issue Date: 04/16/2026
Newsletter
INSIGHTS Express

