Gym Weed, the functional energy drink operated by Muscle Milk creator the Pickett family, has recruited Diageo and AriZona vet Lou Fabiano as prexy at crucial time in brand's development as it finally moves to shed the "weed" in moniker that's a vestige of its early days as a CBD...
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Preparing Rebranding, Protein Soda Expansion, Now-Weedless Gym Weed Recruits Fabiano as Prexy; Sparkling Creatine Likely Next in Development Pipeline
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 76
- Issue Date: 04/20/2026
Newsletter
Beverage Business INSIGHTS