Carlsberg "Expands" Partnership With Pepsi; Adding 5 More Countries; "A Strategic Positive," Sez Jefferies

Carlsberg is "preparing a major shift in its soft drinks strategy, replacing Coke with Pepsi across much of Northern Europe in a move set to reshape the region's beverage market," began Bloomberg this morn. In a significant move, dubbed a "strategic positive" by Jefferies analyst Ed Mundy, Carlsberg will become...
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Publishing Info

  • Year: 2026
  • Volume: 28
  • Issue #: 89
  • Issue Date: 04/21/2026