Heineken signed a multi-year partnership with tennis legend Serena Williams as its new global ambassador for Heineken 0.0, co announced today. To kick off partnership, an amusing spot titled "The Unexpected Double" shows Serena spending a day in Miami "surprising unsuspecting padel players," as they wait on court for...
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Serena Williams Hits the Court Again as Heineken 0.0 Global Ambassador
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 89
- Issue Date: 04/21/2026
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