As category lines collapse, could looking through the occasion lens be the better way to go? Several panelists made that case at yesterday's BREW (Building Relationships and Empowering Women + Workforce) Forum in Washington DC. Categories are "a unit of corporate convenience"; occasions "are the unit of consumer reality," said...
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BREW Panel: Forget Categories, "A Unit of Corporate Convenience," Focus on "Consumer Reality" of Occasions
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 89
- Issue Date: 04/21/2026
Newsletter
INSIGHTS Express