Announcement today has fleshed out details of intriguing new food/bev brand called Arih that's breaking in Walmart today in collab with Korean supergroup BTS. Turns out that brand is under umbrella of Korean food players Paldo and Hy, who've established a joint venture called HYH that's based in Irvine, Calif,...
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FOLO UP: BTS-Aligned Arih Brings 42-SKU Avalanche to Walmart Today
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 80
- Issue Date: 04/24/2026
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Beverage Business INSIGHTS