Mich Ultra Zero Fam a Top-50 Beer Fam for 4 Wks; Bigger than Heineken 0.0; Still Doubling vs YA

As spring resets settle in, AB's Mich Ultra Zero non-alc beer family keeps rising in the ranks among top NAs and total beer in Circana multi-outlet + convenience data. For latest 4 wks thru Apr 19, Michelob NA family sales more than doubled to $8.1 mil and 241K cases. That...
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Publishing Info

  • Year: 2026
  • Volume: 28
  • Issue #: 93
  • Issue Date: 04/27/2026