Big cans and bold branding. It's worked so far for Liquid Death but can it work in coconut water? That seems to be premise behind Austin-based brand called Wild Blood that's launched in Austin and Chicago and is looking to expand from there. In about 200 accts in those 2...
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NEW PRODUCTS: Wild Blood Adds Edge to Coconut Water Category with Big Cans & Loud Branding
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 81
- Issue Date: 04/27/2026
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Beverage Business INSIGHTS