Sazerac Makes Minority Investment in Kendall Jenner's 818 Tequila, Adds to Distrib Network

Sazerac has made a minority investment in celebrity Kendall Jenner's 818 tequila line, reported WSJ this morn ahead of deal announcement. Financial terms of the deal were not disclosed, but it "will allow Jenner's 818 to tap into Sazerac's established sales and distribution network," the report stated. Volume...
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Publishing Info

  • Year: 2026
  • Volume: 28
  • Issue #: 94
  • Issue Date: 04/28/2026