There's no romancing of the actual liquid in dialogue-less Fiji Water ad depicting pair of young women running rampant thru thrift store to pounding music beat, eventually exiting with (literally) the shirt off the male clerk's back. The Wonderful Co is taking sharply different...
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ADS: Fiji Water Takes Radical Tack in New Campaign, Getting Boisterous in Effort to Engage Younger Consumers
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 82
- Issue Date: 04/28/2026
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Beverage Business INSIGHTS