Another alcohol strategic has scarfed up an up & coming alc-alternative brand. This time it's #2 wine marketer The Wine Group that's acquired Brooklyn-based St Agrestis, which makes popular Phony Negroni, the top-selling NA bottled single-serve cocktail. Terms weren't disclosed tho TWG said co's leaders Steven DeAngelo,...
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ALC-ALTERNATIVES: Strategics' Gold Rush Continues as The Wine Group Picks Up Phony Negroni Marketer St Agrestis
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 84
- Issue Date: 04/30/2026
Newsletter
Beverage Business INSIGHTS