Colostrum player Armra is seeking to bring that ingredient to center of RTD conversation with launch of 12-oz sleek-can line called Armra Colostrum Soda. With Liquid Death and Lucky Energy vet Hamid Saify holding marketing reins, it's no shock that line is launching with frontal assault on so-called gut pops...
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NEW PRODUCTS: Armra's RTDs Seek to Put Colostrum at Center of Convo; 'Your Gut Soda Doesn't Get It'
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 84
- Issue Date: 04/30/2026
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Beverage Business INSIGHTS