Total RTD Hard Lemonade (including FMB, Malt Seltzer, and RTD Spirits and Wine brands) grew dollar sales 9.1% vs yr ago in NIQ All Off-Premise Outlets for 52 wks thru Apr 11, shared Dan Wandel, vp/chief strategy officer at Bump Williams Consulting. RTD Hard Lemonade $$ sales reached $1.5 bil...
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RTD Hard Lemonade $$ Shot up 9.1%; Spirits & Wine Brands Making Big Strides in Segment; Mark Anthony Dips Below 50 Share
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 97
- Issue Date: 04/30/2026
Newsletter
INSIGHTS Express

