Monster Energy is riding surging popularity of country singer Morgan Wallen for year's biggest brand promo, leveraging singer's Still the Problem tour for mix of sweepstakes, ticket giveaways and on-site sampling. Partnership is being activated after Wallen's 4th studio album, I'm the Problem, debuted in top spot in 7 countries...
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PROMOS: Monster Hitches onto 'Problem'-atic Morgan Wallen Tour as Summer Tentpole
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 86
- Issue Date: 05/04/2026
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