The World Cup is Molson Coors' Super Bowl this yr and it's bringing Coors Light, Miller Lite and Topo Chico Hard along for the ride. Leaning into "the summer of soccer," MC is making its "largest media investment in a live sporting event" in "many years," cmo Sofia Colucci declared...
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MC "Largest Media Investment in a Live Sporting Event" in "Many Years"; Jun-Jul Media +60% on Coors Light & Miller Lite; Topo Chico in the Mix
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 99
- Issue Date: 05/04/2026
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INSIGHTS Express