Vita Coco has signed on as exclusive electrolyte-bev partner of Intennse professional tennis league, a team-based, co-ed platform whose high-energy format is a good fit for brand's robust electrolyte bill, as CMO Jane Prior noted. As league cranks up its 2026 season on Jun 5, Vita Coco will bring its...
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TIES: Vita Coco Backs Intennse Co-Ed Tennis League + Monster Energy/Miami F1, Phorm Energy/Folds of Honor
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 87
- Issue Date: 05/05/2026
Newsletter
Beverage Business INSIGHTS