Now It's Carrie Underwood Who's Entered Protein Fray via HiNote Powder Brand; Starting as DTC with Retail TBD

Country music star Carrie Underwood has plunged into protein fray with new powder brand called HiNote, starting as DTC entry with retail prospects to be evaluated down the line. Its first entry, HiNote Everyday Energy Daily Nutrition Drink Mix, includes 20 g protein bill comprised of 15 g clear whey...
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Publishing Info

  • Year: 2026
  • Volume: 23
  • Issue #: 88
  • Issue Date: 05/06/2026