With the World Cup starting 5 wks from today, media coverage is amping up, likening the opportunity to a "month long Super Bowl" featuring high stakes for beer and beverage co's looking to boost sales. The World Advertising Research Center estimated the World Cup will add a whopping $10.5 bil...
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World Cup Ad Spending Expected to Reach $10.5 Bil; Beer Cos Investing Big
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 103
- Issue Date: 05/07/2026
Newsletter
INSIGHTS Express