The NCAA is expanding both the men's and women's championship tournaments by 8 teams each to 76 teams starting next year and it "will be bankrolled by around $300 million in extra funding courtesy of new sponsorship opportunities for beer, wine, spirits and hard seltzer," reported AP. Those ads...
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NCAA Expanding Liquor Advertising Opportunities for More Madness
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 104
- Issue Date: 05/08/2026
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