Timing of Easter undoubtedly played a big role in weaker trends last 4 weeks, but worth noting that beer biz got softer over last 12 weeks as well (after up Jan) tho YTD still on a much better trajectory than last yr. Beer biz volume down 3.9% for 4 weeks...
Read more...
For 4 Weeks, Beer Volume Down 4% in MULC; Easter Comps, Other Factors? 12 Weeks Down 2%; YTD -1%
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 105
- Issue Date: 05/11/2026
Newsletter
INSIGHTS Express