Following a period of massive growth for BuzzBallz and, to a lesser extent, Big Sipz, Boston Beer's taking a shot at developing its own funky-packaged, high-ABV single-serve cooler brand. Here's Lytt Electric Coolers, a flavored malt bev clocking in at 15% ABV per 6.8oz, "packaged in unique, patent pending...
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Boston Testing a BuzzBallz Fighter, Lytt Electric Coolers: 15% ABV FMB in Lightbulb-Shaped, Glow-in-the-Dark, Resealable, Recyclable Plastic
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 105
- Issue Date: 05/11/2026
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