As Heineken looks "to drive next phase of brand growth," after a global mktg review, it has reappointed Dentsu as its agency for Global Media, and Publicis for Global secondary Production, co announced this past Fri. Heineken's Global Creative Roster has been consolidated under 3 Holding cos: Publicis, WPP...
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Dentsu Retains Heineken Global Media Account After Review; Publicis Secondary Agency
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 105
- Issue Date: 05/11/2026
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