FIFCO USA's Labatt brand is taking advantage of the Buffalo Sabres' first playoff hockey appearance in 14 yrs in several ways, Buffalo Biz First article detailed and co shared with INSIGHTS. On top of in-arena activations and social media boosts, "every bar in Buffalo is bumping right now," Labatt...
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Labatt Upped Activations w/ Buffalo Sabres Amid Playoff Run; 10K "Beer Sabres" Sold; 10 Regional Bar Watch Parties; Natl Sales Still Soft
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 105
- Issue Date: 05/11/2026
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INSIGHTS Express