Michelob Ultra is kickin' off its World Cup blitz with "The Superior Match," a commercial starring soccer stars Lionel Messi, Christian Pulisic, Alex Morgan and Ronaldo, among others, who play a soccer match inside a swanky hotel for Billy Bob Thornton's beers. It's the second major World Cup-related ad...
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Mich Ultra Kicks Off World Cup Campaign With "The Superior Match" Ad Starring Lionel Messi, Christian Pulisic and Billy Bob Thornton
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 106
- Issue Date: 05/12/2026
Newsletter
INSIGHTS Express