Diageo-acquired Ritual is making inevitable move into RTDs, launching trio of zero-proof entries that riff on its multiserve altspirits offerings. Packed in 12-oz sleek cans, the entries branded simply as Ritual are breaking in Margarita, G&T and Spritz expressions that riff, respectively, on core lines Agave Spirit Alternative, Gin Alternative...
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ALC-ALTERNATIVES: Diageo Launches First RTDs Behind Ritual Zero-Proof Line
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 93
- Issue Date: 05/12/2026
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