Just a couple wks after picking up a minority stake in Kendall Jenner's 818 tequila brand, Sazerac struck yet again on a much smaller scale, announcing a deal with RTD brand SIPMARGS, backed by social media influencer Alix Earle. A related distribution agreement is a key piece of this...
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Sazerac Double Dips in Celebrity Pool, Takes Stake in SIPMARGS RTD Brand with Influencer Backing
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 107
- Issue Date: 05/13/2026
Newsletter
INSIGHTS Express