At upfronts to advertisers in NYC yesterday, Disney hyped ESPN's first airing of the Super Bowl next yr. Execs detailed extensive plans at ESPN to draw fans and boasted it anticipates it will be the most-watched championship game of all time, reported Front Office Sports. Citing a report in Variety...
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Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 107
- Issue Date: 05/13/2026
Newsletter
INSIGHTS Express