Group of 3 former leaders of Ilegal Mezcal, which enjoyed lucrative exit to Bacardi in 2023, are offering a different take on energy category with elegantly designed brand called Como No Caffeinated Sparkling Water that melds moderate dose of caffeine with guarana and L-theanine for smooth lift. The group unusually...
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STRATEGY: From Former Ilegal Mezcal C-Suiters Comes Como No Caffeinated Sparkling Water, Debuting in NY and Suburban Texas
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 94
- Issue Date: 05/13/2026
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