So, sex is the new way to sell water, right? That's the tack that Hint Water revealed it's taking this past Mon (BBI, May 11), and now Nestle's Perrier brand is bringing to US an effort called "Can't Kiss? French Kiss Instead" behind new prebiotic-infused canned sparkler...
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ADS: Perrier Takes French Kiss Better-for-You Line in Erotic Direction via Ogilvy Effort
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 95
- Issue Date: 05/14/2026
Newsletter
Beverage Business INSIGHTS