NA craft purveyor Hoplark has undergone a "comprehensive brand refresh" for its sparkling teas, waters and alc-alternative sublines amid challenging trends. The new design "brings greater consistency across the water, tea and non-alcoholic sections where Hoplark competes," centering on Larky mascot "as a unifying anchor across every SKU," per announcement....
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Hoplark Undertakes 'Comprehensive Brand Refresh' to Better Unify Its 3 Sublines
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 96
- Issue Date: 05/15/2026
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Beverage Business INSIGHTS