Beer's settled into a cadence of softer weekly trends in tracked off-prem channels since Easter that's lasted thru Cinco de Mayo and Mother's Day weekend. For last 2 wks thru May 10, beer $$ were down 3% with volume down 5% in Circana multi-outlet + convenience data. Circana bev alc...
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Cinco de Uh Oh? Softer Beer Trends Settling in Thru May 10 in MULC; No Problemo for (Most) Top RTDs
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 110
- Issue Date: 05/18/2026
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INSIGHTS Express