The expected alc bev sales lift during World Cup got a separate spotlight on Fox Business late last wk, featuring AB as the official beer sponsor of the tourney. Circana estimates alc bev consumption could increase 6-10% in host cities, Fox Biz underscored. That could lift beer sales as...
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Alc Bev Consumption Could Increase 6-10% in Host Cities for World Cup; AB "Expecting a Massive Increase in Sales," Per Fox Biz
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 110
- Issue Date: 05/18/2026
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INSIGHTS Express